Find a need.
Meet the need.
Change the world.
I'm John Geyerman. For three decades I've helped multi-unit businesses run better. The rest of the time you'll find me on a stage somewhere in DFW, on a Harley a long way from home, or on a job site in Honduras.
Diagnose first. Then act.
I've spent my career inside multi-unit organizations: running stores, rebuilding systems, and earning back the trust of the people who make a brand work.
Today I lead Ops Medics, a firm that provides fractional executive leadership and hands-on strategic initiatives for franchise, restaurant, hospitality, and retail companies. Senior leadership, assembled around the problem, without the permanent C-suite hire.
- RetailLed Walmart Supercenters generating more than $100 million in annual sales.
- TurnaroundHelped guide Schlotzsky's systemwide transformation after bankruptcy and an ownership change, rebuilding franchisee trust along the way.
- CredentialsCertified Franchise Executive (CFE) · Lean Six Sigma Green Belt.
- NowRecently started my MBA at the University of Texas at Arlington. Thirty years in, and still a student of the game.
Live music. Your way.
Guitar player and singer, based in the Mansfield and Arlington area and playing rooms all over Dallas–Fort Worth.
You might have caught a set at Tannahill's, Shotzee's, or Martin House Brewery. Whether it's a patio, a private party, or a full band night, I play it three ways.
Just me & a guitar
Classic and current favorites for patios, breweries, and private events.
Acoustic Hash
An acoustic duo with Brian Davis: two voices, two guitars, a lot of fun.
Whiskey Bent Rambler
Country, Red Dirt, and Americana, played loud enough to dance to.
The work that matters most.
Dad. Husband. Foster parent. Board member. Advocate for orphaned and at-risk children, and a fighter against human trafficking.
Since 2013 I've traveled to Central America to help build what communities ask for, alongside Compassion and Faith Ministries and friends from the Retail Orphan Initiative.
- 2013Built a kitchen in Honduras, and finished it that same month.
- 2014Back for toilets, sinks, and showers.
- 2023Wheelchairs in Guatemala, and the lesson that not all wheelchairs are created equal.
- 2025Strategy work with Casita Copán, whose prenatal and preventative care program has reached more than 200 young women.
A thousand miles at a time.
I've been riding motorcycles since the third grade. These days it's a Harley-Davidson, and occasionally a very long day on it.
The Iron Butt is 1,000 miles in under 24 hours. My first, in June 2012, started and ended at a 7-Eleven in Arlington, looped through Arkansas to Memphis and back, and finished with fourteen minutes to spare. I went back and did it again in 2016.
“Damn, this is fun.” On repeat in my head for at least three and a half hours.Iron Butt, 2012
From the archive.
A few favorites from years of writing about business, the road, and the people I've met along the way.
Compassion, faith, and changing lives
Back in Honduras with the Retail Orphan Initiative, Compassion and Faith Ministries, and Casita Copán.
Read →Find a need. Meet the need. Change the world.
The idea that ties my work, my music, and my giving together.
Read →1,000 miles, 14 minutes to spare
Bugs like snow in the headlights, a hay truck, two dust devils, and my first Iron Butt.
Read →Not all wheelchairs are created equal
What a trip to Guatemala taught me about meeting real needs.
Read →I'm building a kitchen.
Where the Honduras work started.
Read →The amazing phenomenon of price elasticity
Pricing, customers, and what operators often miss.
Read →Have a problem worth solving, a stage to fill, or a need to meet?
Pick the door that fits. I'd love to hear from you.